facebook twitter instagram linkedin google youtube vimeo tumblr yelp rss email podcast phone blog external search brokercheck brokercheck Play Pause
Preparing For a Business Valuation: A Guide For Small Business Owners Thumbnail

Preparing For a Business Valuation: A Guide For Small Business Owners

Investment Insights Naturopaths

Whether you’re selling your business, purchasing another or somewhere in between, a business valuation is the first step to determining the value of a business. Preparing for a business valuation isn’t complicated, but the calculations to determine the value of a business can be.

This guide will help you prepare for a business valuation by exploring valuation options and the additional steps required to receive an accurate price. Let’s start by looking at the different evaluation methods.

Choosing An Evaluation Method

There are five business valuation methods available to small business owners. These methods include:1

  • Adjusted net asset
  • Capitalization of cash flow
  • Discounted cash flow
  • Market-based valuation
  • Seller’s discretionary earnings

Adjusted Net Asset 

The adjusted net asset is determined by subtracting liabilities from assets while using industry knowledge to adjust both metrics for current value. For example, an asset or liability may be priced lower than its original value due to market fluctuations, therefore adjusting the overall value of the business. 

Capitalization of Cash Flow 

This is determined by dividing your cash flow from your business’s rate of return. Cash flow is an amount of money that entered and exited your business within a given time.2 Your rate of return, or capitalization rate, is the earnings a buyer can expect to receive.

Discounted Cash Flow 

Discounted cash flow refers to a complex process used to calculate the value of a business based on its potential growth. 

Market-Based Valuation

Using this method, similar businesses that have been recently sold are examined to determine the value of your business. 

Seller’s Discretionary Earnings

This valuation method is typically only performed on small businesses. It is calculated by subtracting long-term business costs from pre-tax and pre-interest earnings to determine how much money a business makes.

Establishing a Valuation Plan

Whether you know which valuation method you want to use or not, determining a plan can make the process smoother. Some valuations can be performed on your own. However, for business owners seeking more complex methods, professional assistance may be required. 

Consider contacting an advisor, appraiser or another financial professional to help guide the process and make sure your business is given an appropriate value. 

Organizing Your Documents

Valuation methods draw on a business’s documentation to calculate its final value. Collect the documents necessary for your chosen method, as well as any additional forms, contracts, vendors, etc. Each record will help determine the overall value of your business.

Calculating Intangible Assets 

Up to this point, certain documents and assets could be considered tangible, or physical, assets.3 For example, an office could be considered a tangible asset. We often think of tangible assets first when considering business value, though intangible assets should not be forgotten. 

According to the Corporate Finance Institute, intangible assets are non-monetary, identifiable and abstract benefits.4 As an example, an email list could be considered an intangible asset. It is beneficial because it contains the contact information for current and potential clients, possibly leading to more revenue. But, it’s not a physical object and does not hold a determined price. 

Other intangible assets could include employee satisfaction or high SEO rankings; think of these assets as unquantifiable benefits.1

Whether you are selling your business, purchasing a new one or somewhere in between, consult this list to help plan your valuation process. And, when you are ready, contact a financial advisor or other financial professional to determine your plan of action.


  1. https://www.nav.com/blog/small-business-valuation-methods-how-to-value-a-small-business-474215/
  2. https://online.hbs.edu/blog/post/how-to-read-a-cash-flow-statement
  3. https://corporatefinanceinstitute.com/resources/knowledge/accounting/what-are-tangible-assets/
  4. https://corporatefinanceinstitute.com/resources/knowledge/accounting/intangible-assets/
This content is developed from sources believed to be providing accurate information, and provided by Twenty Over Ten. It may not be used for the purpose of avoiding any federal tax penalties. Please consult legal or tax professionals for specific information regarding your individual situation. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.
Ryan Burklo is a Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). OSJ: 333 N. Indian Hill Blvd., Claremont, CA 91711. Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly-owned subsidiary of Guardian. Quantified Financial Partners is not an affiliate or subsidiary of PAS or Guardian. This material contains the current opinions of the author but not necessarily those of Guardian or its subsidiaries and such opinions are subject to change without notice. Guardian, its subsidiaries, agents, and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. This article was written by an independent third party. It is provided for informational and educational purposes only. The views and opinions expressed herein may not be those of Guardian Life Insurance Company of America (Guardian) or any of its subsidiaries or affiliates. Guardian does not verify and does not guarantee the accuracy or completeness of the information or opinions presented herein. AR Insurance License #15319412CA Insurance License #0K24924 #2021-125868 Exp 08/2023